Coat That was built after years of working inside the roofing industry and seeing a major disconnect between what was best for roofing companies and what was actually best for customers.

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In Texas, most roofing companies are set up to push full roof replacements. That is where the biggest profits are, and because of that, many buildings are pushed toward tear offs even when the roof is still structurally sound and has usable life left. The conversation often skips over other options, not because they are bad solutions, but because they are less profitable.

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Roof coatings are a perfect example of this problem. Many companies say they offer coatings, but in reality, it is usually a fallback option. Something that only gets brought up if a full replacement cannot be approved or does not make financial sense for the contractor. Coatings are rarely the focus, and almost never the first recommendation.

That never sat right with us.

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So we created Coat That, a company built specifically around commercial roof coatings and roof life extension. Not as an add-on. Not as a backup plan. But as the primary solution when replacement is not truly necessary.

Our philosophy is simple. If a roof genuinely needs to be replaced, we will say that. If a coating system can stop leaks, protect the roof, and add years of service life while saving a building owner a significant amount of money, we believe that option should be explored first.

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We specialize in fluid-applied commercial roof coating systems for warehouses, retail centers, office buildings, churches, and industrial properties. When installed correctly, these systems are proven to reduce leaks, reflect heat, protect against UV exposure and standing water, and dramatically lower long-term ownership costs.

Coat That exists to give building owners an honest alternative. One that prioritizes the condition of the roof, the goals of the owner, and the long term value of the building instead of pushing the biggest possible job.

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We do not chase tear offs.

We do not sell fear.

And we do not treat coatings like a second tier option.

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We built Coat That to stand on the same side of the table as our customers and help them make smart, informed roofing decisions.

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If you are looking for a partner who will tell you the truth, lay out every viable option, and recommend what actually makes sense for your building, you are in the right place.